About

The Beginning of SICKNESS

In the face of the WELLNESS megatrend, the world began to blindly crave a state of perfect health. In defining health, those whose pain truly needed care were left behind.

SICKNESS is not the opposite of WELLNESS.

Just as no color in the world is only black or white, each person's pain and health deserve to be understood in their own unique color. Respected as you are, beyond body and mind, your senses take the lead. SICKNESS presents a new taste and culture for today.

What is SICKNESS?

SICKNESS is a Culture and Lifestyle Media.

With music, fashion, wellness, F&B, and people, we create content and offline experiences, building brands and new culture. With no boundary between online and offline, we aim to be a medium people can see, hear, meet, and experience in person.

ContentExperienceBrand

The Culture We Cover

What we wear, what we listen to, what we eat, and who we spend time with? Personal choices become taste, and shared tastes become a culture. SICKNESS captures the new relationships and lifestyles that emerge within it.

MusicFashionWellnessF&BPeopleLifestyle

We turn culture and lifestyle into media.

SICKNESS is a media moving across online and offline, creating content, experiences, and brand projects.

Media & Content

EditorialPhotographyFilmSocial

Experience

EventPop-upPartyCommunity

Brand Project

CampaignCollaborationActivation

From a magazine you read to a magazine you experience

For SICKNESS, a magazine doesn't exist only on paper or on screen. Just as photos and words become a page, people and music, spaces and experiences become content.

And the people, styles, music, and stories created there are recorded again through photos, film, interviews, and editorials. See it online, experience it offline in person, and that moment flows back into content.

ReadWatchExperience

This is the LIVING MAGAZINE cycle of SICKNESS.

People are at the heart of culture.

Artists and creators, brands, and people with their own taste. When different people meet in the same space and share their tastes and experiences, new relationships and culture are born.

SICKNESS sees people not as mere spectators, but as participants who build culture together.

From spectators to participants.

Creating new touchpoints between brands and culture.

SICKNESS plans around each brand's goals: content, campaigns, offline experiences, and creator collaborations.

Branded Content

We turn products and messages into pictorials, photography, film, short-form, and editorial content.

Campaign & Collaboration

We connect brand messages with culture through campaigns and collaborative projects.

Event & Brand Experience

We create touchpoints where consumers experience brands firsthand: pop-ups, parties, launch events, and more.

Creator & Artist

We connect brands with the right artists, musicians, DJs, models, and creators.

Beyond brands that are simply seen, toward brands people experience and remember.

Our first physical issue

SICKNESS's first issue takes place in a real space. Music, fashion, wellness, F&B, and all kinds of different people meet in one space. The SICKNESS lifestyle: see it, hear it, in person.

A day to experience it.